You’ve invested in a professional website. It looks great, works on mobile and showcases your business perfectly. There’s just one problem – it isn’t generating enough enquiries.
A good-looking website is important, but design alone won’t turn visitors into customers. Your website needs to attract the right people, give them what they’re looking for and make it incredibly easy to take the next step.
If the enquiries aren’t coming in, here are some of the most common reasons why.
You’re Not Getting the Right Traffic
Before looking at the website itself, it’s worth asking who is actually visiting it.
You can have hundreds or even thousands of visitors every month, but if they’re not potential customers, those numbers mean very little.
A strong SEO strategy should target the searches your potential customers are making, particularly when they’re actively looking for the products or services you provide. It’s not simply about getting more traffic – it’s about attracting relevant traffic with the potential to turn into business.
It Isn’t Immediately Clear What You Do
When someone lands on your website for the first time, they shouldn’t have to work out what your business does.
Clear headlines, concise content and a well-structured page should quickly tell visitors who you are, what you offer and why they should choose you.
Trying to say too much can be just as problematic as saying too little. Good website content guides people towards the information they need without making them search for it.
Your Calls to Action Aren’t Strong Enough
What do you want someone to do after visiting a page?
Call you? Request a quote? Complete an enquiry form? Book an appointment?
Every important page should have a clear next step. If contact details are difficult to find or your call to action is hidden at the bottom of a long page, potential customers may simply leave.
Sometimes relatively small changes to buttons, forms and page layouts can make a significant difference to the number of enquiries a website generates.
You Haven’t Built Enough Trust
Before someone contacts a business they’ve never dealt with before, they usually want some reassurance.
Customer reviews, case studies, accreditations, examples of previous work and clear information about your experience can all help establish credibility.
Your website may look fantastic, but if visitors can’t find evidence that you’re good at what you do, they may continue their search elsewhere.
The User Journey Is Making Things Difficult
A potential customer shouldn’t need to click through five pages to find the information they need.
Good web design is about much more than appearance. Navigation, page structure, mobile usability, loading speed and the position of key information all influence whether someone stays on your website and ultimately gets in touch.
The easier you make the journey, the easier you make it for someone to become a customer.
Are You Actually Tracking Your Enquiries?
Finally, do you know how your website is performing?
Analytics and conversion tracking can show which pages attract visitors, where your traffic comes from and whether people are completing important actions such as submitting forms or clicking phone numbers.
Without that information, it’s difficult to know what’s working – or where opportunities are being missed.
Turn More Website Visitors into Customers
At Onit Solutions, we don’t believe a successful website should simply look good. It should attract the right audience, deliver a great user experience and, most importantly, help your business grow.
From web design and development to SEO, PPC and digital marketing, we look at the bigger picture to make sure your website is doing the job it was built to do.
If your website is getting visitors but not enough enquiries, let’s find out why.
Call 0191 209 0398 or email [email protected] and talk to the Onit team.
