Category

Digital Marketing
Every business wants to generate content that engages with their audience and ultimately pushes them in the right direction – towards the checkout!  Nevertheless, content marketing is shamefully underutilised by businesses of all sizes and niches. Whether content creation is your forte or not, producing blog posts, infographics, whitepapers and videos requires a lot of...
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Social media marketing offers a bevy of benefits for businesses big and small. You don’t have to have a big budget to make social work for you. Even the use of paid advertising provides an economical way of boosting brand awareness, particularly when compared to the rates of most PR companies. With social media users...
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Instagram is fast becoming a marketer’s dream. Since its launch in October 2010, Instagram has attracted a legion of admirers. One of the newest social networks, it’s a favourite with the celebs and that has only increased its user numbers. Currently 1 billion people use Instagram every month, 500 million of which use it every,...
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Despite being the most popular search engine in the world for what seems like the umpteenth year in a row, many users have some harsher words to say about the search engine’s usability, particularly when it comes to managing their Google Ads accounts. Google is however now making it easier for users to review and...
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2018 may be well underway, but we just had to pause and tell you just how fantastic this year has been so far for the website designers and online marketing specialists here at Onit. Our first quarter has been great, not just for the continuous work we undertake for our regulars but for the new...
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For brands big and small, having a Google My Business listing in tow can elevate you higher than you could have ever imagined in the rankings. With some 100 billion searches conducted via Google every month, claiming your listing certainly pays. But with so many businesses realising the power of Google My Business these days,...
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We’ve all done, found ourselves stumped by a task and headed straight to Google for answers. The humble how to guide has been the saving grace of so many people, whether you need to brush up your culinary skills or conquer a DIY task. According to Google Trends, the use of how to guides is...
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Social Media Trends 2017… Love it or hate it, there’s no doubt that social media shapes how every company, regardless of their size or niche, does business. Social media marketing is a cost effective and efficient way to reap the rewards of a better connected business, and with more than 3 billion internet users who...
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Pop-up ‘Digital Garage’ Now Open… Newcastle is making quite the name for itself on the science and technology scene – 2014 saw the opening of the £11.2million centre which still aims to support companies in the very same sectors – and this fact hasn’t gone unnoticed by the biggest names, Google being one of them....
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Could Your Google Knowledge Graph Card be the Key to Better Business Online? The Google Knowledge Graph is no new thing, it was launched back in 2012 and instantly deemed the search engine giant’s latest breakthrough and a confident step towards a more intelligent search. The recent news regarding the ability to edit your Knowledge...
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