Category

Digital Marketing
Content creation is integral in any marketing plan, but contrary to popular belief, there is so much more to content marketing than adding a post to your business blog roll every once in a while. Your content creation schedule should be just as carefully planned as the rest of your digital marketing strategy. Without content,...
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With the start of another new year comes a host of digital marketing trends to get our teeth into. The world of search engine optimisation (SEO) in particular is extremely fast paced, with trends evolving daily and weekly as well as annually. 2022 however promises a long list of long running SEO trends for businesses...
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Our love for smart devices is no new thing. Yet with sales of voice assistant tech and wearables growing rapidly, it’s safe to say there’s no stopping the rise and rise of smart technology into 2022 and beyond. According to the latest research, there are some 4.2 billion digital voice assistants currently in operation worldwide....
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With 3.78 billion people using some form of social media at last count, it certainly pays to get your business seen on platforms like Facebook, LinkedIn, Instagram and Twitter. Whilst free to use for businesses and users alike, upping your game and increasing your reach with a spot of paid social media advertising is a...
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You’re certain to have heard the phrase “content is king”, yet many businesses don’t give content marketing the time of day they should do. It is however at the centre of most marketing successes and the beating heart of the best brands. Whether marketing your services or goods online, offline or both, the content you...
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Lead generation is the foundation that the digital economy is built on. Without lead generation the companies that call the net their home, whether exclusively or otherwise, simply would not be able to connect with their customers, win their business, and up that profit. There are endless lead generation tactics that businesses can use to...
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With the business world more difficult to negotiate than ever – post lockdown, companies of all sizes and niches are having to rethink their marketing strategies to not just thrive but survive – organisations have to go the extra mile to stand out in their respective marketplaces. With this, your marketing strategy and branding have...
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Google’s algorithm updates no doubt shape the digital landscape. They have power to change how websites are designed, developed, managed and marketed, with the factors of the latest algorithm update influencing not just the overall user experience but the visibility and ranking of your website. May brought yet another algorithm update, referred to as ‘Core...
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We’re sure you’ll agree that the relationship between customer and company is an essential one. After securing a sale, keeping the customer relationship going is a challenge that’s faced by many. If successful in nurturing customer relations, brands like you have the chance to score even more sales and build that all-important trust with your...
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When it comes to your business website, we believe only the best will do. Your business website is after all a representation of your company, as well as a platform that has the power to raise brand awareness, generate sales and subsequently boost your profits. We also understand however that now more than ever business...
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