Category

seo
Google Analytics has unlocked a plethora of benefits for businesses of all shapes, sizes and niches. With the right insights, businesses just like you can use analytics to see how browsers find your website, track exactly how they use it, and discover which pages they like best amongst other things. Google Analytics is changing however,...
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If you’re struggling to get your website, and the products or services it promotes, seen online, chances are your SEO strategy (or lack of!) is to blame. Search engine optimisation (SEO) matters for a long list of reasons. With some SEO tweaks here and there, you can position your website for better visibility, improved engagement...
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Content creation is integral in any marketing plan, but contrary to popular belief, there is so much more to content marketing than adding a post to your business blog roll every once in a while. Your content creation schedule should be just as carefully planned as the rest of your digital marketing strategy. Without content,...
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With the start of another new year comes a host of digital marketing trends to get our teeth into. The world of search engine optimisation (SEO) in particular is extremely fast paced, with trends evolving daily and weekly as well as annually. 2022 however promises a long list of long running SEO trends for businesses...
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Lead generation has always been big news on the SEO and online marketing scenes. Without some form of lead generation, you simply can’t generate traffic to your website, but as we’ll discover lead generation is only part of the wider online marketing puzzle. Conversion Rate Optimisation, or CRO, is often mentioned in the same breath...
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The New Year is a time for fresh starts and of course dreaded and often difficult to stick to resolutions. Whilst you’ll no doubt be busily making pledges in your personal life, doing the same professionally could be just what you need to take your business to the very next level. Like many of us,...
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Spring is the season of renewal and fresh starts, and what better way to do just that than by overhauling your business. The website is the lifeblood of many businesses. Providing easy and untapped access to audiences near and far, your website delivers a powerful insight that’ll win customers and boost your ROI. Whether your...
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Content is king, we all know that. But it’s important to acknowledge that some well-timed, topical blog posts and a website stocked full of great market-specific, customer-driven content aren’t your only ranking factors… Backlinks have been a buzzword in SEO for as long as we can remember. With recent news reporting that backlinks are still...
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Top 5 Web Design Mistakes That Could Potentially Kill Your SEO As an established web design agency we certainly know a thing or two about creating unforgettable web platforms. A pretty looking website however isn’t the only thing that will impress would-be and existing customers. Without the right level of functionality your website will quickly...
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Despite being the most popular search engine in the world for what seems like the umpteenth year in a row, many users have some harsher words to say about the search engine’s usability, particularly when it comes to managing their Google Ads accounts. Google is however now making it easier for users to review and...
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