Lockdown has seen many businesses rethink how they’re represented online. Yes, being cooped up has meant companies up and down the country have been able to get back to basics and poise themselves to return to their target market with a bang once restrictions are lifted. Lockdown has had a positive impact on would-be entrepreneurs too…
Countless start-ups have been launched from the comfort of home during the national lockdowns, with individuals everywhere finally grabbing the bull by the horns and running with that great idea or turning that hobby into a career.
If you’re currently in the early stages of developing a business, you’ll want to read this guide to creating your very first business website.
Start with a clear objective
Getting to the root of your fledgling business and establishing the who, what, where, when, why and how is the key to launching with confidence and clarity. This basic but essential information will set you on the path to success, giving you the details you need to identify and target a specific audience, develop products or services they’ll love, and more specifically establish an online persona that really connects with them.
When designing or even redesigning a business website, having a clear objective of its purpose will enable you to design a platform that works for the people who buy your products or use your services.
Communicate that in your content
Whether you’re tackling the art of copywriting yourself or enlisting a professional wordsmith, communicating the primary purpose of your business is the main goal.
Your website’s content shouldn’t be long-winded or convoluted. It should reflect your company’s personality, tell your customers what you can do for them, and demonstrate why you (not your competitors) are the right person for the job.
Keep your design simple
In the spirit of straightforwardness and simplicity, the design of your website should also be tailored with your customers and their needs in mind.
A difficult to use website, no matter how complex your business idea, will only lead to more customers for the competition. As a rule of thumb, your customer should be no more than a few clicks away from whatever they’ve visited your website for.
Always go bespoke
There are tons of cheap (or even free) DIY website builders out there but don’t be tempted to cut corners. You deserve a website that’s as bespoke as your business, so a template that’s been used countless times just won’t cut it.
Going bespoke with your website build doesn’t have to be expensive. If you have grand ambitions for your business, a bespoke website is also highly scalable. This means you’ll save time and money in the future as your business grows from strength to strength.
Need a little help creating your very first business website? You’re in the right place! Contact us today to discuss your requirements.