Our love for smart devices is no new thing. Yet with sales of voice assistant tech and wearables growing rapidly, it’s safe to say there’s no stopping the rise and rise of smart technology into 2022 and beyond.
According to the latest research, there are some 4.2 billion digital voice assistants currently in operation worldwide. The same study found that 68% of smart home and other device users call on these voice assistants to make their lives a whole lot simpler, with a large percentage of these using voice search to find local businesses on a daily basis.
Whether you’re shouting “Hey Google” or “Alexa” at home, in your business premises, optimising your online presence with voice search in mind should be a top priority as you enter the New Year. You can do just that with the following top tips…
- Strategise for voice search domination
Every SEO and digital marketing campaign depends on a good strategy, and voice search optimisation should be no different.
Alter your marketing plan to incorporate your current and future voice search requirements, identifying keywords for your target audience as well as their content needs.
- Concentrate on keyword research
Whatever industry sector you serve or the size of your business, keyword research is vital. Keywords are integral to great communication, which makes them fundamental to voice search optimisation for businesses of all types.
Using the latest and greatest SEO software, and an in-depth understanding of your audience, you can highlight the specific keywords that set you apart from your competitors.
- Use a little long-tail SEO
Use the short-tail keywords you identified during your research to refine your website’s long-tail SEO credentials. Consider the key phrases existing and would-be customers would use to find the products or services you deliver and include answer-like responses in your web content.
- List your business online
We all know that listing your business online can help to harness excellent results for optimisation. By listing your business with all the right keywords across various off-site platforms, you can get your business noticed, with local companies doing particularly well in terms of visibility in the voice search results.
- Up your content game on-site
Transforming your website into a voice search friendly domain that can be found by your customers’ favourite smart home devices and wearables is simple with the right content.
With this in mind, content on your web pages, landing pages and blog roll should be easy to read and extremely conversational. Those long-tail key phrases could come in handy once again. Use them to dig deeper into what your audience might be asking and utilise these queries to create content that fits the bill.
Need help optimising your business for voice search? Contact us today to discuss your requirements.