In today’s fast paced world, ensuring your brand can keep up with the pack and even make a bid to become top dog is a must. Thanks to the choice and transparency accessible on the net, consumers are savvier than ever. They have all the resources they need to find the best of the best, and quite rightly exercise these to make sure their hard-earned money is spent in all the right places.
For businesses that have been around for years and those just coming to market, having a brand that’s appealing is the number one priority. New and existing customers don’t want to be met by a brand that’s tired, dated and disconnected. Even the most established brands are partial to a little rebrand magic, but how do you know when it’s time to give your business a much-needed overhaul? Read on to discover five signs that you should give your brand a makeover…
- Your business has moved on
Every business, even the hugely successful ones, should evolve over time. Market demands and trends can change a company, and its values, image and personality should alter with it. If your logo, website, social media channels and tone of voice doesn’t reflect your current mission and values then it’s time for a change.
Consumers deserve to be greeted by a brand that has an identifiable message that really represents what the business is all about.
- A new market awaits
Many businesses want to branch out in search of new markets and associated revenue streams, but does your current brand satisfy the needs of your new demographic? If the answer to this question is ‘no’, you could miss out on connecting with your new audience successfully.
- You’re losing your competitive edge
Your market and competition may have changed significantly since your business initially entered your target sector. Rebranding can help to realign your business with current market demands and give fellow companies stiffer competition.
- Your talent pool is getting smaller
A business can only be as good as its people so make sure you’re attracting the talent that will help your company go from strength to strength with a fresh, new brand. The best only want to work for great companies. An image change means you can make the right impression, leaving you to find the right people that can take your brand to new heights.
- It’s been a long time coming
Having a consistent brand isn’t about keeping the same image for the rest of time. The saying ‘if it ain’t broke, don’t fix it’ simply isn’t applicable in today’s business world. Even if your business is riding a wave of success, rebranding could help you improve further.
Need help creating your brand new look? Our team of rebranding gurus can assist. Get in touch to discuss your vision for the future.