Google Analytics 4 (GA4) is the latest version of the popular web analytics platform by Google. It offers improved features and capabilities to help businesses gain deeper insights into their website and app data. If you’re considering migrating to GA4 from the previous Universal Analytics, this blog will guide you through the process with simple steps. Let’s get started!
Step 1: Understand Google Analytics 4
Before diving into the migration process, take some time to familiarize yourself with the new features and changes in GA4. Visit the official Google Analytics website and explore the documentation and resources available. Understanding the differences between Universal Analytics and GA4 will help you plan your migration effectively.
Step 2: Create a New Google Analytics 4 Property
To begin the migration process, you need to create a new property specifically for GA4. Log in to your Google Analytics account and navigate to the admin section. Click on “Create Property” and select the “Web” or “App” option based on your requirements. Follow the instructions provided to set up your new GA4 property.
Step 3: Implement GA4 Tracking Code
Once your GA4 property is created, you’ll need to implement the GA4 tracking code on your website or app. Google provides a Global Site Tag (gtag.js) that you can add to your webpages or a Software Development Kit (SDK) for mobile apps. Follow the implementation guides provided by Google for detailed instructions based on your platform.
Step 4: Configure Data Streams
In GA4, data is organized into data streams. You’ll need to configure data streams for your website and app separately. Data streams allow you to collect and analyse data from different sources. In the admin section of your GA4 property, click on “Data Streams” and follow the prompts to add and configure the appropriate data streams.
Step 5: Enable Enhanced Measurement
GA4 introduces Enhanced Measurement, which enables automatic tracking of user interactions such as scroll tracking, file downloads, outbound link clicks, and more. In your GA4 property settings, navigate to the “Data Streams” tab, select your web or app data stream, and enable the Enhanced Measurement options relevant to your needs.
Step 6: Set Up Goals and Conversions
Review your existing goals and conversions from Universal Analytics and recreate them in GA4. While the terminology and setup may differ slightly, GA4 provides powerful goal tracking capabilities. In the admin section, navigate to the “Goals” or “Conversions” section and configure the desired goals, such as form submissions, purchases, or newsletter sign-ups.
Step 7: Explore Analysis and Reporting
GA4 offers a more advanced analysis and reporting interface compared to Universal Analytics. Spend time exploring the different reporting features, including the “Analysis Hub” and “Exploration” tools. These can provide valuable insights into user behaviour, audience segmentation, and marketing attribution.
Step 8: Run Parallel Tracking
To ensure a smooth transition, consider running parallel tracking between Universal Analytics and GA4 for some time. This will allow you to compare and validate the data in both versions, ensuring consistency and accuracy. Running parallel tracking is especially useful if you have custom reports or integrations that need to be tested.
Step 9: Monitor and Refine
Once you have completed the migration process, it’s crucial to monitor your GA4 data and ensure everything is tracking correctly. Keep an eye on your reports, review data discrepancies, and make any necessary adjustments. GA4 provides real-time data, so you can continuously refine and optimize your tracking setup.
Migrating to Google Analytics 4 can offer enhanced insights and tracking capabilities for your website or app. By following these simplified steps, you can smoothly transition from Universal Analytics to GA4 in a few easy steps.
If you need help with your migration, don’t hesitate to give us a call and we will be delighted to help!