GA4 is coming… here’s how to prepare

Google Analytics 4 – or GA4 as it is more commonly referred to – has been a hot topic in the digital marketing world for some time now. With GA4’s predecessor, Universal Analytics, going away and the processing of data via this outdated system officially coming to an end on 1st July 2023. Making the switch sooner rather than later is certainly recommended…but where do you even begin?

Read on to discover how you can prepare for the transition from Universal Analytics to Google Analytics 4 right now…

Understand WHY the switch is beneficial

As the next generation of analytics, making the switch to GA4 promises a long list of advantages. With data measured across both your website and app, cross-domain tracking supported, and enhanced custom reporting and visualisation possible, GA4 will provide a clearer picture of the insights that ensure online success.

Do absolutely nothing – yes, really!

Google is well known for making life easier for all its browsers and users, and this extends to the adoption of GA4.

Last month, Google got to work to make the migration process as simple and seamless as it should be. As part of the transition, Google created a GA4 property or account on behalf of all its Universal Analytics customers.

This automated process means that those looking to move their data from their Universal Analytics account to their GA4 property can do just that without complicated migration. Instead, the accounts can now be linked at the touch of a button to ensure data can be accessed, collated and analysed via the new system.

Remember, practice makes perfect

The new version of analytics is a completely different beast than the analytics system most businesses and advertisers have come to know and love. This means that the team members handling and reviewing your website’s data will need a little practice before making a full transition to this new data model.

Experimentation is the key to using GA4 to your advantage. There is after all no one-size-fits-all approach, which is great news for those looking to get creative with events and data points, but also means plenty of room for error without experience.

Don’t go it alone, call on us

You don’t have to negotiate the new world of analytics alone. In fact, we’d recommend seeking advice and support from experts like us to aid the transition and really make the most of this new way of collecting data.

Get in touch with our team today to discuss your next steps.