Why you should go big with long form content

Content creation is integral in any marketing plan, but contrary to popular belief, there is so much more to content marketing than adding a post to your business blog roll every once in a while.

Your content creation schedule should be just as carefully planned as the rest of your digital marketing strategy. Without content, you simply can’t keep your customers and the all-powerful search engines completely satisfied, or rank for the keywords and phrases that your brand should be known for.

With the start of a new year came a flurry of new digital marketing and SEO trends to get our teeth into. Content marketing featured heavily in these trends, with one type of content in particular touted as the way to extend your reach and improve your visibility online.

Here we delve deeper into long form content to reveal why it should be a vital part of your digital marketing strategy going forward.

What exactly is long form content?

As the name suggests, long form content has a slightly bigger word count than your average blog post. Long form posts are generally between 2,000 and 3,000 words in length. There’s also extra-long form content that consists of more than 3,000 words per post.

Why should I invest in going long form?

There are many reasons why you should go big with content creation courtesy of a long form piece. Whist some topics are better suited to long form than others, choosing the right subject matter for a long form content piece and incorporating the right keywords will unlock many benefits for your business.

Long form content has been proven to generate better online visibility, authority and engagement. Whether you’re using long form content to discreetly promote a new product or service, or to prompt readers to get in touch, the long form style offers an informative, valuable way to achieve just that.

Brands who invest in long form content creation will be rewarded with higher rankings. Businesses with a longer average content length gain those coveted top spots in the search results. Long form content also does very well when shared on social media platforms enabling you to up your visibility both on site and off.

How can I get started with long form content creation?

When writing long form content, planning certainly makes perfect. Keyword research should be undertaken to ensure the right keywords and phrases are weaved into your long form piece. You can also use your research to find a topic that you can delve deeper into and that’s relevant to your brand.

Remember, long form content isn’t an opportunity for keyword stuffing. It’s a chance to connect with your target audience on a whole other level, so use those 2,000 plus words to show off your expertise.

Don’t tackle digital marketing alone, get in touch with our team today to discuss your big business ambitions for 2022.

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