The SEO basics everyone should cover on their website

If you’re struggling to get your website, and the products or services it promotes, seen online, chances are your SEO strategy (or lack of!) is to blame.

Search engine optimisation (SEO) matters for a long list of reasons. With some SEO tweaks here and there, you can position your website for better visibility, improved engagement and a more extensive reach amongst other things, and ultimately watch your customer base and business revenues grow.

Thankfully you don’t need a professional to get started on the path to better SEO. There are several SEO basics everyone should cover via their website, and you can even implement them yourself. Read on to discover the simple steps you can take to improve your website’s optimisation potential.

Give each web page a heading

So many business websites lack basic headings. Whether this was done intentionally to ensure a sleeker design or unintentionally, giving each page of your website a heading is about so much more than aesthetics.

Using clear, relevant, keyword infused headings or H1s will be useful to visiting customers and the search engines. These headings will help your page rank better and convert more easily for even greater engagement.

Fine-tune your meta data

Meta data is another web page component that shouldn’t be underestimated. Let’s start with your meta title; a meta title is the heading you see on those search results. By making it unique and optimised, you can influence your SEO success no end.

Finish your meta data with a carefully constructed meta description. Featured underneath the meta title in the search results, meta descriptions should be clear, concise, relevant and unique. They should also contain 1 or 2 keywords that are related to the webpage and its contents.

Just add alt tags

The imagery used throughout your website is just as important as its words. You can use it to set the tone for your brand, communicate your vision and entice a legion of loyal customers, so make sure the search engines can see it.

Use precise and descriptive alt tags to describe each image. Alt tags are great ways to increase on-page keywords as well as make your website accessible to the masses, including visitors who can’t see the image due to loading failures or visual impairment.

This is just the beginning of your SEO improvements. To take your SEO strategy to the very next level, contact us today to start your digital journey.