On-page SEO: What it is and how to get it just right
Search engine optimisation (SEO) opens up a whole new world of opportunities for businesses operating online. Whether your company’s online arm is its bread and butter or just a small aspect of the way you do business, incorporating an SEO strategy into your wider marketing mix matters.
When devising an SEO strategy that works, dedicating part of your time and resources to improving SEO success on-page is vital. Read on to discover what on-page SEO is, why it’s important, and how you can get started.
What exactly is on-page SEO?
As the name suggests, on-page SEO uses search engine optimisation tactics across the pages of your website to reap better rewards for your business, and the products/services at its heart, across the net. There are many aspects of your web pages that can be optimised for better visibility off-site, including your page’s title tags, internal links, HTML code, URLs, content, images, and wider user experience (UX).
Why is on-page SEO so crucial?
Google and other search engines love on-page SEO; it shows that your business prioritises the experience and journey of its browsers. You’ll unlock many benefits in search by optimising the pages on your website as a result.
Enhancing your web pages’ SEO potential isn’t as complicated or expensive as you think. When done the right way, it garners some pretty powerful results too. This includes gaining more traffic to your web pages, boosting your visibility online, and delivering a range of fantastic advantages to your wider digital marketing strategy for the short and long term.
In addition to your business benefiting from higher click-through rates, the high page speed and better UX of your website will certainly be appreciated by your customers, which in turn boosts the amount of organic traffic your website receives.
How can I boost my on-page SEO?
Improving the content that populates your web pages is a great place to start. Incorporate the keywords and phrases that are relevant to your business and the search queries your customers use to find your products or services to optimise your page from the get-go. Using the same keywords and phrases in your H1s, H2s, URLs, title tags and alt text will also help to improve your on-page SEO.
Using links to your advantage will help Google identify exactly what each page and your wider business is all about too. Include outbound links (pointing to high authority resources) and internal links to different pages on your own site to help search bots crawl with ease and accuracy.
Need a little help boosting your on-page SEO? Let our SEO experts take the reins by contacting our team today.