Regardless of what industry sector you fall into, the importance of taking care of your workforce, both mentally and physically, isn’t lost on any organisation. CMB Training & Coaching is one such service that aims to encourage better health at work, and their range of mental health first aid and awareness courses have helped hundreds of business owners increase their standards and the workers within each company to improve their mental health and well-being.
Whilst CMB Training & Coaching is a highly successful business, delivering a selection of courses to organisations throughout the UK, they approached us to promote their services locally with an area based search engine optimisation campaign to ensure their team could define and harness new opportunities and unveil the benefits of improved mental health awareness throughout the North East of England.
Getting the right keyword match
As with each and every one of our bespoke SEO campaigns, the journey to search engine domination always begins with lots of preliminary research, and this campaign was no different. Our search engine optimisation experts got to work carrying our preliminary competitor research and keyword research. This vital step enabled us to select the right match of keywords to promote CMB Training & Coaching and drive traffic to their website.
Once the right keyword match was found, the on-page optimisation could then begin. Using our expertise and knowledge, as well as taking into consideration the latest ranking changes, on-page optimisation could be completed, which in a very short space of time had a dramatic impact on rankings, much to the delight of the CMB Training team!
The facts and figures behind the project
As the saying goes, the proof is in the pudding, and as well as planning, implementing and optimising the website for search engine success, at every stage we analyse our on-page and off-page strategies to ensure they have the impact both ourselves and the client desires. By using proven techniques, within six weeks the CMB Training & Coaching website ranked on page 1 of Google, Yahoo and Bing for 80% of all keywords. Traffic also increased significantly by 254%, with 98% of all traffic consisting of brand new visitors to the website.
In addition to achieving ranking and traffic success for the CMB Training team, page views increased by 156%. Whilst the SEO campaign is still in full swing, the project continues to go from strength to strength, and we look forward to sharing more facts, figures and achievements in the not so distant future!