5 ways to spring clean your website’s SEO

Spring is the season of renewal and fresh starts, and what better way to do just that than by overhauling your business. The website is the lifeblood of many businesses. Providing easy and untapped access to audiences near and far, your website delivers a powerful insight that’ll win customers and boost your ROI.

Whether your site is a simple platform or one with all the bells and whistles, ensuring it is sufficiently optimised is vital. Great SEO is the difference between obtaining a legion of loyal customers and not being found online at all. Give your web presence a much-needed boost by marking the start of spring with a good old clean-up of your SEO.

  1. Improve your page speed

Page loading speed is still an important ranking factor. If the pages of your website load too slowly, Google and other search engines will not only penalise you for this with a lower ranking but you’ll lose customers too. Slow load times are a huge problem and increase page abandonment. If your website is running painfully slow, optimise for better page speed and server response. Themes and plugins are common page speed killers. Poorly optimised images will also prevent your website from performing well speed-wise.

Test the speed of your web pages across all devices by using Google’s PageSpeed Insights, and discover the solutions that will make a difference.

  1. Make high quality content king

I know we always hark on about the power of content, but higher quality content helps you rank higher – it’s that simple!

Publishing quality, relevant and regular content, in the form of blog posts, is an important ranking factor. It’ll also keep your website updated with fresh, interesting and valuable information that will really resonate with your target audience.

  1. Keep your web content digestible

Making your website more user friendly is easier than you think. Start your mission by making the web content of your site easier to read. Add headers to your web pages to break up content into digestible chunks, your ranking will thank you for it.

  1. Link out to credible sources

Whilst many link building practices are dead and buried, the presence of outbound links will work wonders for your SEO ranking. Link out in moderation and to authoritative, relevant sources to boost the ranking power of your website’s content.

  1. Say “goodbye” to broken links

Broken links can damage your SEO ranking no-end, so make sure there’s not a single broken link in sight on your website. You don’t have to trawl through each and every page manually to identify broken links either. Free tools – like Dead Link Checker – do the hard work for you, leaving you to amend the error 404s that may be damaging your website’s ranking and hampering its user experience.

This is just the beginning of your SEO spring detox! Let our professionals boost the SEO of your website by contacting us today.