The average search engine optimisation (SEO) campaign has many moving parts. Whilst some strategies focus on improving the appearance and positioning of your web pages in search via optimising off-page, using tactics like link building, social media marketing and local SEO. There are steps you can take a little closer to home to optimise your website for better search engine friendliness.
Websites that prioritise on-site, or on-page, SEO enjoy higher rankings, increased crawl rates, enhanced traffic, better local reach, and boosted click-through and conversion rates to name but a few benefits.
Want to unlock all these advantages and more? Here are five ways you can improve your on-site SEO and enjoy better search success in the short and long term.
- Optimise your title tags
The title tag of a web page appears at the top of the listing in the search results, which means it’s the first thing users will see. If your title tag doesn’t match up with a user’s expectations, they’ll quickly more onto another listing, and potentially a competitor’s page.
Make sure the users you are targeting like what they see by optimising your title tags with detail, precision, relevance and, of course, your keywords in mind. It’ll help Google rank your page appropriately and give users the urge to click through rather than move on.
- Continue the theme
Your meta descriptions should also be crafted with the same care and attention. Seen underneath the title tag in the search results, the contents of your meta descriptions can make or break whether you get that click-through or not. Make sure your meta descriptions are accurate, unique and easy to read whilst inspiring action.
- Keep users on-page
Once users land on your web page, keep them there with valuable content that they want to engage with. Gone are the days when web content was purely designed to grab the attention of the search engines. Today’s content is user-focused, in-depth, interesting and informative. Display content in an easily digestible format using subheads and bullet points to keep things organised.
- Use links wisely
It’s not just the presence of external links pointing to high quality, authority sources that can help boost your SEO. Using internal links, that point to pages on your own website, will improve user experience.
With internal links, you’re encouraging users to spend more time on your site, and Google will notice and reward you for this. Google’s bots will also find your website easier to crawl, which means content across all pages will be indexed and ranked before you know it.
- Clean up your URLs
A clear and concise URL structure will make your website easier to read and improve indexing. Avoid random letters and numbers, and instead use clear and defined content that is relevant to the page.
Want to clean up your on-site SEO once and for all? Get in touch with our team for a chat!