Search engine optimisation (SEO) is still one of those things that many businesses are quite daunted by, but without it, you could risk your company and its products or services falling into the virtual abyss. The world of SEO however needn’t be a scary place, with the right expert help and a few creative strategies thrown into the mix, you can rival your competitors and literally blow your opposition out of the water.
As a leading SEO agency, we have helped companies big and small make their mark online, and in the process, we’ve encountered a selection of myths that just need to be busted. As well as being good at what we do, we’re built on honesty and we hope that this essential guide will help you become one step closer to a search engine positon that you can be proud of…
SEO costs the Earth
Whilst many companies may charge thousands of pounds per month for you to access their SEO know-how, optimising your website for the search engines shouldn’t compromise your business’ bottom line. Whilst recruiting an expert in the field is a sure-fire way to boost your credentials online, there are also a few things that you can do in-house to improve SEO.
Investing in the quality of your content both on your blog and site-wide is one easy way to improve SEO, whilst having a strong social media presence will also help your business rise through the ranks.
SEO means on-page only
SEO is extremely effective if completed both on-page and off, meaning your strategy should focus on more than just your website. Blog marketing, directory submissions, local listings, business reviews, social media marketing and social bookmarking all count as off-page SEO techniques.
SEO is one size fits all
With SEO, a personalised and regularly reviewed strategy is needed to push your website ahead of the rest. No two websites are the same, and whilst a particular strategy or tactic may work for your competitor, it may not work for you.
SEO means instant results
Optimising with both on-page and off-page strategies doesn’t provide instant results. Like your PR and marketing approaches, results take time and often weeks or even months of hard work.
You can’t start SEO now
Many businesses may think that SEO is something that you should have started when you first introduced your company to the net but it’s never too late to implement a strategy. Whilst SEO basics start with clean code and a user-friendly design, don’t think you’ve missed the boat.