What is CRM and does my business really need it?

We’re sure you’ll agree that the relationship between customer and company is an essential one. After securing a sale, keeping the customer relationship going is a challenge that’s faced by many. If successful in nurturing customer relations, brands like you have the chance to score even more sales and build that all-important trust with your customer base. But where do you even begin?

These days there’s an app or nifty bit of tech for everything, so it probably won’t surprise you that Customer Relationship Management (CRM) tools are big business within the digital marketing world. Here we reveal what these CRM tools actually do, whether they’re worth your investment, and which software is the go-to for CRM newbies.

What are CRM systems?

A Customer Relationship Management (CRM) system is a great tool that’s already relied on by businesses big and small. It allows you to automate your marketing efforts, integrates with social media and other marketing channels, organises customers into key audiences, and delivers the insights businesses need to manage its customers, make better decisions and even close more sales.

How you manage customer relationships means the difference between business success and failure. Yet with a CRM system, you can automate the process across multiple channels to realise a long list of benefits.

Why should I use CRM?

A CRM tool gives you all the customer data you need to streamline the processes that make your business what it is. Whatever your current quality or quantity of leads, you can use insights from your CRM system to transform your business operations, including its sales patter and marketing strategies.

Thanks to the data showcased via your CRM tool, you’ll be better informed to provide personalised messaging and outreach to your customers. Much of this can also be automated by your CRM to make the marketing process simpler and more effective.

CRM isn’t just about securing more customers, it’ll keep your existing customer base happy too. Using your CRM system, you can deliver a higher standard of customer care to serve your target audience even better.

Which CRM tool is right for me?

Choosing a CRM tool that’s worth its salt isn’t easy. There are tons of CRM systems out there, but here’s our top picks for those just starting out.


Zoho CRM


Freshworks CRM


You don’t have to nurture your customer relationships alone. Contact us today to discuss your requirements and unlock strategies that take care of the bigger digital marketing picture.