With the business world more difficult to negotiate than ever – post lockdown, companies of all sizes and niches are having to rethink their marketing strategies to not just thrive but survive – organisations have to go the extra mile to stand out in their respective marketplaces. With this, your marketing strategy and branding have to be on-point to ensure business success in both the long and short term.
Using the net effectively to connect with your target market and grow your business however isn’t all that clear cut. But could video marketing help you achieve just that?
In this blog post, we take a look at a territory many businesses are a little daunted to explore and the many benefits it could unlock for business growth online, even during these uncertain times.
What exactly is video marketing?
Video marketing is no new thing. On the face of it, the strategy involves using video content to promote and market your brand and its wider repertoire of products or services. But there’s so much more to video marketing than meets the eye.
Video marketing can be used across a number of channels both online and off to deliver a whole host of inspiring content to your audience.
You can present how-tos and other market specific guidance to enhance your customer care offering, promote customer feedback to attract new clients into the fold, and even live stream events that matter to your business and its audience. The possibilities are endless when it comes to video content!
How could video marketing help my business?
Thanks to its versatility, video marketing unlocks a long list of benefits for businesses big and small. Video marketing strategies are best known for raising that all-important brand awareness, yet there are several other advantages that can be harnessed, especially if you’re looking to increase your SEO efforts.
Are SEO success and video marketing really linked?
Google and other search engines love videos, and you’ll be well rewarded for good quality, audience focussed multimedia content. Every addition you make to your business YouTube or Vimeo channel gives you another opportunity to be indexed and found by your audience. Just be sure to beef up your videos with the right meta descriptions and tags.
Videos can also be added to email communications to boost engagement and increase conversion rates by as much as 200 to 300% – who can argue with that!
Using video marketing to boost your SEO and wider digital success is only part of the puzzle. Contact us today to discuss your marketing ambitions and become one step closer to better results online.
