LinkedIn vs. Facebook – which is the best for paid social media advertising?

With 3.78 billion people using some form of social media at last count, it certainly pays to get your business seen on platforms like Facebook, LinkedIn, Instagram and Twitter. Whilst free to use for businesses and users alike, upping your game and increasing your reach with a spot of paid social media advertising is a tack taken by companies of all sizes and niches.

As a leading provider of digital marketing services, including SEO and Pay Per Click, we help businesses make sense of paid social media advertising. The world of social can be a confusing place after all, particularly when choosing which platform is right for your brand centric, audience focussed, carefully curated advertising campaign.

Here we take a closer look at two of the most popular platforms for paid social media advertising so you can discover the right next step in your company’s digital marketing journey.

Why choose Facebook?

Facebook is no doubt a part of the average social media user’s every day. It can be used to target private individuals as well as fellow business professionals to give companies like you the reach they deserve in their target market.

Whilst the subject of much controversy, Facebook’s use of its users’ personal data can give businesses more freedom and information to target their ads to perfection. Facebook is also the largest social media site in the world, with 2.89 billion monthly active users worldwide.

Could LinkedIn be the better option?

With just 310 million monthly active users on LinkedIn, you may think that Facebook is the better option. The network however offers a very different paid social media advertising experience, and increased success if you are a B2B marketer.

LinkedIn users are often described as being in the ‘buying mindset’, which would explain why the network is 277% more effective for lead generation when compared with other social media platforms.

It is however more expensive to advertise on LinkedIn than Facebook, yet the value of the audience is much, much higher.

Which is the right platform for your business?

Deciphering whether Facebook or LinkedIn is right for you really comes down to your audience. Those looking to target private individuals will find more success and engagement on Facebook, whilst those wishing to connect with business owners and other key decision makers will fare better on LinkedIn.

Now it’s time to start working on your ad campaign, and that’s something we can assist with. Contact us today to discuss your digital marketing ambitions.