Christmas is almost upon us, and for many businesses, the most wonderful time of year is also the busiest. Whilst as a nation we’ll have to do Christmas a little differently this year, one certainty remains – everyone will still want to get their Christmas shop on and spend their hard-earned cash treating their nearest and dearest.
Social media marketing is a great way to grab the attention of your audience, and better yet, it’s relatively inexpensive. All you need is a good idea and a well-executed campaign to connect with customers old and new. The festive season provides plenty of inspiration, here’s a few Christmas social media marketing tips to get you started…
Give your profile a festive makeover
You’ll no doubt be busily decorating your home and office in the coming weeks to mark the countdown to Christmas, so why should your social media profiles miss out on some festive bling?
Update your brand’s profile, cover photo and text with the festive season in mind. It’ll not only make your profile more topical but draw attention to your brand and the products or services it sells. Keep your festive page update customised and creative to deliver a winter wonderland to your customer base.
Start Christmas a little earlier
Giveaways and competitions are always great ways to grow your audience and raise awareness about your brand and its offering. Play Santa this festive season by giving gifts to your customers a little earlier through exciting giveaways, prize draws and competitions.
By launching a giveaway now, you can increase traffic to your profile and website, build a great reputation, and increase your follower base by the New Year to start your 2021 social media marketing campaign with a bang!
Share offers and discounts
Offers and discounts are the next best thing after freebies so be sure to shout about them on your social media platforms. Christmas promotions will drive sales and ultimately get people in the mood for a good spending spree.
Make sure your follower base doesn’t miss out on promos by using attractive, attention-grabbing graphics that won’t go unnoticed.
Coordinate your Christmas content
Consistency is the key to any marketing campaign so be sure to coordinate your Christmas content across all your channels. Post engaging Christmas stories, share visuals of your team’s festive preparations, run festive polls, and add Christmas content to your blog roll for maximum exposure this season.
Our social media team can help you aim higher, shout louder and stand out all year round. Chat to us about your social media marketing goals today.