You’re certain to have heard the phrase “content is king”, yet many businesses don’t give content marketing the time of day they should do. It is however at the centre of most marketing successes and the beating heart of the best brands.
Whether marketing your services or goods online, offline or both, the content you share with your target audience can make a huge impact. It can enhance the reputation of your brand, influence conversion rates, boost your SEO on-site and off, be a cost efficient way to generate leads, and help build those all-important relationships with customers. So, what are you waiting for?
Use our simple 4-step plan to develop a content marketing strategy that really works…
- Understand the scope of content marketing
Content marketing doesn’t just involve keeping your blog roll up-to-date – although that certainly helps too.
Content can be used across your social media profiles, websites, apps, press releases, multimedia, advertisements, infographics, print media and so much more to ensure brand success via a multitude of channels.
Exploring all your content options is the key to getting started. Take a look at how the brands you compete with or admire use content across their marketing channels for inspiration.
- Set yourself some content marketing goals
To achieve success in content marketing you have to be able to measure it. Set your business some specific, realistic and timely goals. These goals could be as simple as boosting awareness, increasing conversions or growing engagement.
- Select your content and your channels
What works for one brand doesn’t necessarily work for another so choose the type of content you want to produce and which channels you want to share it on with care.
Look to your target audience for vital clues on which content types and channels are best for your brand. Ask yourself what your customers need from your business, what challenges they face, how you can help them overcome these, where they spend their time, and how they like to receive their content?
You may need to set aside a budget for some types of content creation and distribution. For example, you may need to purchase software to create content, pay for ad space, or hire marketers or designers.
- Start creating and sharing your content
Use your plan of action to start content creation and distribution. You may want to devise an editorial calendar to help schedule your content. Don’t forget to review and measure the results of your content marketing campaigns, you can then adapt your plan accordingly for optimum success.
Don’t want to tackle content marketing alone? Contact us today to talk through your content marketing plans so far.