New Website & Local SEO Campaign for R U Cold…
As one of the areas longest serving plumbing & heating engineers – they’ve been your local gas engineering expert for more than 50 years – R U Cold started 2016 looking for a bit of a refresh. From their Newcastle upon Tyne headquarters, the R U Cold team already has an outstanding reputation for delivering a quality & affordable service, a level of respect that has seen them establish a continually growing client base, but the New Year saw them want more from their online representation, and that’s where our website designers and search engine optimisation experience came in.
The journey so far
With a Yell business page already live, the R U Cold team had already set the stage for a growing online presence but needed some help to refine their brand both on site and off. Primarily, R U Cold wanted to stand out from the crowd with a bespoke website design that would set them apart from their competition and give a fresh, modern feel to the company.
The project began how every project does at Onit with a client meeting, where our team found out more about R U Cold’s design aspirations and the company were helpful enough to give us some examples of sites that they admired. The meeting also saw us establish not just how they wanted their website to look but what we needed to include in terms of memberships and trading standards accreditation. It’s not just their website that R U Cold was looking to overhaul, reaching out to new customers within their local area was also an objective. We decided to run with a local search SEO campaign that would increase visibility across the search engines and drive local traffic to the site as well as generate more enquiries and work.
Whilst implementing our carefully devised local SEO tactics is an ongoing process, the clear guidelines and firm understanding gained from our initial meetings saw us develop and present design concepts in record time. We’re pleased to report that the clients loved them, and the concepts that we delivered to them are what you see on-site today.
The website itself was developed in WordPress allowing the client to update the gallery and other parts of the site independently. The web project was delivered ahead of schedule and on budget, which the client is thrilled about. The new and improved website has already received some fantastic feedback from fellow industry experts, their existing client base and new customers who are just getting to know the brand. While still in working progress, the SEO campaign is already a huge success with 75% of targeted keywords on page 1 of Google, Bing and Yahoo in month 2 of the campaign!
You can view R U Cold’s new website for yourself right here.