New Online Platform and SEO Campaign

Coating Consultant Safinah…

Here at Onit Solutions, we just love to share the stories behind our client work and when coating consultant Safinah approached us to lend a hand with enhancing their online presence, we took the project on with gusto!

Safinah has been a valued client of ours since 2011, and as a brand renowned across the globe for their long list of specialist solutions, they were keen to develop a website that complemented their market leading and innovative approach to coatings as well as spread news of their services a little further afield with a targeted SEO campaign.

Relationships that deliver results

Thanks to our great, ongoing relationship with the Safinah team our search engine optimisation specialists and website designers were able to deliver the results that they were looking for. We got to work designing and delivering a brand new responsive website that had the aesthetically pleasing look and user-friendly functionality the Safinah team needed to take their business to the very next level.

The process began with a full consultation where foundations were laid and ideas developed to completely overhaul their company image whilst complementing and enhancing the already established brand that was instantly recognisable throughout the chemical, industrial, marine, professional and yacht sectors. We worked closely with the whole team throughout the design and development process to ensure their corporate message and information were displayed in a clear and concise manner.

An SEO campaign with global appeal

In addition to designing and developing an online platform that complemented the brand and gave room for them to develop further both online and off, we were also commissioned to devise and manage a global SEO campaign. Again we worked closely with the entire team to ensure we understood the objectives of the wider organisation, and in turn, identified the key phrases that would put them ahead of their competitors.

The result

After the launch of their new website and the implementation of their new global SEO campaign, the feedback from Safinah and their clients was overwhelmingly positive. The SEO campaign continues to go from strength to strength with organic traffic accounting for 40% of all visits to the website. All of the 12 key terms identified as part of the SEO campaign are on page one, whilst the key phrase ‘Ship Paint Problem’ is on page 1 of, an outcome that beats 25 million other results to the punch!

Would you like our SEO and website design specialists to assist you with the overhaul of your website or SEO campaign? Contact us today on 0191 2091529 to find out how we can assist you in your search for internet domination.