New Website & Local SEO Campaign for Brian Clark Electrical Services…
As a well-established, family-run business with more than 50 years of experience serving customers throughout the North East of England, Brian Clark Electrical Services is one local firm that has curried favour and won new contracts with new and existing householders and commercial property owners based on reputation alone from their Newcastle upon Tyne headquarters. The company is in fact one of the area’s longest serving electrical contractors, boasting a vast level of experience that makes them a market leader.
Despite their outstanding reputation, the team behind Brian Clark Electrical Services approached us for help in growing beyond their already established client base.
The design journey so far
Whilst Brian Clark already had a Yell business page setup, they felt that their original online representation needed to stand out from the crowd and simply did not do its business ethos, enviable reputation or 50 years of history as a leading electrical specialist justice. Our website designers got to work creating a bespoke design that really would set them apart from their competition and offer a fresh, modern feel to represent the company a little further afield and showcase their brand, services and wide ranging portfolio to new customers looking for high quality and affordable electrical services.
The journey begun with a team meeting with the client, as all of our web design, search engine optimisation and internet marketing projects do, where we found out more about the company’s design aspirations. The Brian Clark team were also helpful in giving us some examples of websites they liked the look of and relayed what we needed to include in terms of memberships and trading standards.
Getting to grips with local SEO
We are of course no stranger to search engine optimisation, and specialise in devising and implementing the bespoke strategies that locally based companies in particular need to connect with those in their target areas. For Brian Clark we decided to run with an area based SEO campaign that would increase visibility across search engines. As well as using this enhanced presence to drive local traffic to their newly designed website, the campaign also aimed to generate more enquiries and work across all areas of their expertise.
The result
With clear guidelines and a firm understanding of what the Brian Clark team needed and expected from us, our website designers were able to quickly present design concepts, which they absolutely loved. The concepts presented are actually what you see on the website today. The website itself was developed in WordPress allowing the client to take control of updating the gallery of the site independently. The web design element of the brief was delivered ahead of schedule and on budget, in fact David Edwards, QS at Brian Clark Electrical Services Ltd, had this to say:
“We turned to Onit Solutions to design and manage our new website. The customer service they provide is excellent. They discussed our requirements directly with ourselves, talked us through how the website would work and provided expert advice on what information to include that was relevant to our company and the services we provide. Our only regret is that we didn’t go to them sooner. We look forward to a long and happy relationship working with Jon Celeste at Onit Solutions.”
The SEO campaign is also proving to be a huge success already and all targeted keywords are on page 1 of Google, Bing & Yahoo in month 2 of the campaign! Traffic has also increased by 100%.
Take a look at Brian Clark’s new website today by visiting www.brianclarkelectricalservices.co.uk – that is if they don’t find you first!
