Category

Web
To Infinity and Beyond… If unsure what ‘infinite scrolling’ is, head over to Pinterest, Tumblr or Twitter for a quick practical demonstration. All three of these sites have implemented infinite scrolling recently, and for them it seems to be working. But would it work for your site? Infinite scrolling does what it says. Rather than...
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Website content… If you’ve had an online presence for any length of time then you’re unlikely to have missed the hordes of marketers, gurus and search engine optimisation professionals telling you that you need to invest in content. Content is, they say, king, and the key to your online success. But what exactly do they...
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Use Photos in your Web Design… In a post recently on Econsultancy, entitled ‘Does mobile mean the end of photography in web design’ (https://econsultancy.com/blog/65155-does-mobile-mean-the-end-of-photography-in-web-design#i.22jgfc6bodduyr), Ben Davis suggests that consumers are increasingly favouring ‘slick mobile sites’ that eschew photographs. He goes on to say that photography is becoming rarer online, and that many people negatively associate...
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How to make your web design memorable… Whether you’re a traditional business updating your online presence or a brand new e-commerce start-up, one of the most important things to put into the web design process is your brand’s personality. Don’t go for generic designs and dull cautious aesthetics – be bold and make your online...
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Five Ways to Drive Conversions through Good Web Design… First and foremost, an effective website should showcase your company and what you have to offer. But it should also do more than that; it should generate results, whether in the form of sales, subscriptions, enquiries or anything else. As well as being easy to use,...
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Infinite and Parallax Scrolling… Over the past couple of months we’ve looked a lot at responsive web design and the benefits it can bring to your website.  It now seems an apt time to touch on two more emerging trends in web design right now: parallax scrolling and infinite scrolling. Infinite scrolling Since the days...
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Web Design Simplicity… One of the many driving forces behind the development of the Internet has been the idea of making things easier and more convenient – from communication and shopping to entertainment and business management. But as things have moved on, many parts of the Internet have become much more complex, with some webmasters...
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Feel the need for speed… We’ve come a long way since 56k dial-up connections and webpages that gave you time to make a cup of tea while they loaded. But far from being grateful for the increased ease and rapidity with which they can shop and engage in other activities online, today’s Internet audience is...
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Testing your website: is it necessary… You’ve designed your website, optimised it for the search engines, now it’s ready to go, right? Possibly, but possibly not. Recent research carried out by Econsultancy and RedEye (http://econsultancy.com/uk/blog/63768-just-71-of-companies-test-their-websites-stats) has revealed that only 71% of businesses test their websites. The finding comes from a survey of around 1,000 marketers...
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Designing Online Signup Forms… Few areas of website design are as interactive as signup forms, and when done right these can be a powerful way of gaining email subscribers, account holders, leads and customers for your business. To help you get the most out of your online forms, here are five simple things to bear...
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