Google Analytics 4 (GA4) is the latest version of the popular web analytics platform by Google. It offers improved features and capabilities to help businesses gain deeper insights into their website and app data. If you’re considering migrating to GA4 from the previous Universal Analytics, this blog will guide you through the process with simple...Read More

Search engine optimization (SEO) is an essential aspect of digital marketing. As search engines continue to evolve, so must your SEO strategy. One important area of focus for SEO is semantic SEO. Semantic SEO refers to Optimising your website for search engines to understand the meaning behind the words on your website, rather than just...Read More

Google Analytics 4 – or GA4 as it is more commonly referred to – has been a hot topic in the digital marketing world for some time now. With GA4’s predecessor, Universal Analytics, going away and the processing of data via this outdated system officially coming to an end on 1st July 2023. Making the...Read More