Category

seo
Use Summer to your SEO Advantage… The seasons are known to have a substantial impact on the moods and spending habits of consumers. Traditional retailers have long leveraged this fact to their advantage with seasonal displays (think temporary stands full of either sunglasses or de-icer). The seasons can also have a significant effect upon the...
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Four Ways to Use Content Marketing to Boost SEO… We live in the age of online content marketing, and even if you’re not familiar with the term you may be engaged in it without knowing. Content marketing, as the name suggests, involves the creation and distribution of content for the purpose of marketing your company...
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Can Small Start-ups to Compete with Big Brands Online… If you’re a small business entering the online world of marketing, search engine optimisation and social media for the first time, the shadows of the giants in your sector can loom somewhat large and frightening – the Amazons, Apples and Argos’ of the web. But despite...
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Can webmasters bear yet another Google update… Just when you thought it was safe to playfully cavort amongst the bamboo canes of the internet once more, Google Panda has returned to take another bite out of your online presence. Except it never really left. Google has made no secret of the fact that it regularly...
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How to Make Sure you Get Value for Money… Few businesses these days can afford not to invest in search engine optimisation (SEO) for their website. Even for relatively small businesses it can mean the difference between prospering and floundering, whether they’re targeting local customers or a worldwide audience. But a warning has come from...
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Cutts to Webmasters: Don’t stitch-up your users… In his latest YouTube video for GoogleWebmasterHelp, Google Head of Webspam Matt Cutts answers the question, ‘Is it a good practice to combine small portions of content from other sites?’ You can watch his response in full at http://www.youtube.com/watch?v=Z13-yP3Zhns, but the thrust behind the answer is a resounding...
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Is Your Domain Name Important For Ranking… From time to time the search engine giants of the Internet provide a guiding hand or a few words of advice to SEO specialists and marketers. This week those words of wisdom came from Bing, in a blog post by Senior Product Manager Duane Forrester (http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2014/01/15/domain-name-importance-in-ranking.aspx). According to...
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2014 – The End of Keyword Data… It’s a little over two years since Google first announced that it would no longer be passing on keyword referral data to webmasters from queries made via secure search pages (ie those made from logged in Google accounts). In that time some keyword data has still been available,...
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Report sheds light on SEO high rankers… For webmasters and SEO professionals, the internal workings of Google are always of great interest, and from time to time information comes to light that can help them to improve their own SEO. A recent has revealed a wealth of information that can be used to determine what...
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Five Natural Ways to Optimise your Blog for Search Engines… Optimising isn’t just for websites, and whether your blog is your business or simply used to promote your business, it pays to spend a little time honing it. Search engine optimisation (SEO) doesn’t have to be difficult or overly complicated, though. Often it just requires...
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