Category

seo
Many small or start-up companies may think that the tactics involved in search engine optimisation only apply to larger corporations looking for national and international success but this is simply not the case. Search engine optimisation (SEO) applies to everyone looking for a slice of the action online, and how you deliver this vital strategy...
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Boosting Your Local Search Credentials for 2015… Whilst the net is filled with general SEO tips about how to boost your national ranking, going local has proven to be the way to go in the last year or so. With a range of local search strategies being accepted and even championed by the search engine...
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Be Top of the Search Results… When it comes to optimising your website for search engine success, content is still king. While practices and the use of content has changed dramatically in recent years, quality is the key to offering something tasty for those Googlebots and for your users. Here we provide four content tips...
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Website content… If you’ve had an online presence for any length of time then you’re unlikely to have missed the hordes of marketers, gurus and search engine optimisation professionals telling you that you need to invest in content. Content is, they say, king, and the key to your online success. But what exactly do they...
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Use Summer to your SEO Advantage… The seasons are known to have a substantial impact on the moods and spending habits of consumers. Traditional retailers have long leveraged this fact to their advantage with seasonal displays (think temporary stands full of either sunglasses or de-icer). The seasons can also have a significant effect upon the...
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Four Ways to Use Content Marketing to Boost SEO… We live in the age of online content marketing, and even if you’re not familiar with the term you may be engaged in it without knowing. Content marketing, as the name suggests, involves the creation and distribution of content for the purpose of marketing your company...
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Can Small Start-ups to Compete with Big Brands Online… If you’re a small business entering the online world of marketing, search engine optimisation and social media for the first time, the shadows of the giants in your sector can loom somewhat large and frightening – the Amazons, Apples and Argos’ of the web. But despite...
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Can webmasters bear yet another Google update… Just when you thought it was safe to playfully cavort amongst the bamboo canes of the internet once more, Google Panda has returned to take another bite out of your online presence. Except it never really left. Google has made no secret of the fact that it regularly...
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How to Make Sure you Get Value for Money… Few businesses these days can afford not to invest in search engine optimisation (SEO) for their website. Even for relatively small businesses it can mean the difference between prospering and floundering, whether they’re targeting local customers or a worldwide audience. But a warning has come from...
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Cutts to Webmasters: Don’t stitch-up your users… In his latest YouTube video for GoogleWebmasterHelp, Google Head of Webspam Matt Cutts answers the question, ‘Is it a good practice to combine small portions of content from other sites?’ You can watch his response in full at http://www.youtube.com/watch?v=Z13-yP3Zhns, but the thrust behind the answer is a resounding...
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