Category

seo
With the start of another new year comes a host of digital marketing trends to get our teeth into. The world of search engine optimisation (SEO) in particular is extremely fast paced, with trends evolving daily and weekly as well as annually. 2022 however promises a long list of long running SEO trends for businesses...
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Lead generation has always been big news on the SEO and online marketing scenes. Without some form of lead generation, you simply can’t generate traffic to your website, but as we’ll discover lead generation is only part of the wider online marketing puzzle. Conversion Rate Optimisation, or CRO, is often mentioned in the same breath...
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The New Year is a time for fresh starts and of course dreaded and often difficult to stick to resolutions. Whilst you’ll no doubt be busily making pledges in your personal life, doing the same professionally could be just what you need to take your business to the very next level. Like many of us,...
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Spring is the season of renewal and fresh starts, and what better way to do just that than by overhauling your business. The website is the lifeblood of many businesses. Providing easy and untapped access to audiences near and far, your website delivers a powerful insight that’ll win customers and boost your ROI. Whether your...
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Content is king, we all know that. But it’s important to acknowledge that some well-timed, topical blog posts and a website stocked full of great market-specific, customer-driven content aren’t your only ranking factors… Backlinks have been a buzzword in SEO for as long as we can remember. With recent news reporting that backlinks are still...
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Top 5 Web Design Mistakes That Could Potentially Kill Your SEO As an established web design agency we certainly know a thing or two about creating unforgettable web platforms. A pretty looking website however isn’t the only thing that will impress would-be and existing customers. Without the right level of functionality your website will quickly...
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Despite being the most popular search engine in the world for what seems like the umpteenth year in a row, many users have some harsher words to say about the search engine’s usability, particularly when it comes to managing their Google Ads accounts. Google is however now making it easier for users to review and...
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It’s no secret, content is the most important thing on your website. As well as providing the information visitors and search engines want and need to know about your business, content sits at the centre of creating a seamless, successful and ultimately profitable customer journey. Thanks to its keywords, internal links and calls to action...
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Is Your Website Ready for the Google HTTPS Deadline? Here at Onit Solutions, we’re all up for a secure web. With the recent announcement of Google’s latest deadline, this time relating to the adoption of HTTPS encryption, it looks like a secure web is here to stay. Just a few months ago Google penned an...
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2018 may be well underway, but we just had to pause and tell you just how fantastic this year has been so far for the website designers and online marketing specialists here at Onit. Our first quarter has been great, not just for the continuous work we undertake for our regulars but for the new...
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