Category

Digital Marketing
Boosting Your Local Search Credentials for 2015… Whilst the net is filled with general SEO tips about how to boost your national ranking, going local has proven to be the way to go in the last year or so. With a range of local search strategies being accepted and even championed by the search engine...
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Be Top of the Search Results… When it comes to optimising your website for search engine success, content is still king. While practices and the use of content has changed dramatically in recent years, quality is the key to offering something tasty for those Googlebots and for your users. Here we provide four content tips...
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Website content… If you’ve had an online presence for any length of time then you’re unlikely to have missed the hordes of marketers, gurus and search engine optimisation professionals telling you that you need to invest in content. Content is, they say, king, and the key to your online success. But what exactly do they...
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Four Ways to Use Content Marketing to Boost SEO… We live in the age of online content marketing, and even if you’re not familiar with the term you may be engaged in it without knowing. Content marketing, as the name suggests, involves the creation and distribution of content for the purpose of marketing your company...
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Can Small Start-ups to Compete with Big Brands Online… If you’re a small business entering the online world of marketing, search engine optimisation and social media for the first time, the shadows of the giants in your sector can loom somewhat large and frightening – the Amazons, Apples and Argos’ of the web. But despite...
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Can webmasters bear yet another Google update… Just when you thought it was safe to playfully cavort amongst the bamboo canes of the internet once more, Google Panda has returned to take another bite out of your online presence. Except it never really left. Google has made no secret of the fact that it regularly...
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Google Adwords Keyword Data Safe… For Now… Since Google’s announcement last year that it would be encrypting all search traffic data through its site, webmasters, SEO professionals and digital marketers have been mourning the loss of valuable keyword data. No longer would a glance at Google Analytics reveal the most popular search terms through which...
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Cutts to Webmasters: Don’t stitch-up your users… In his latest YouTube video for GoogleWebmasterHelp, Google Head of Webspam Matt Cutts answers the question, ‘Is it a good practice to combine small portions of content from other sites?’ You can watch his response in full at http://www.youtube.com/watch?v=Z13-yP3Zhns, but the thrust behind the answer is a resounding...
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Is Your Domain Name Important For Ranking… From time to time the search engine giants of the Internet provide a guiding hand or a few words of advice to SEO specialists and marketers. This week those words of wisdom came from Bing, in a blog post by Senior Product Manager Duane Forrester (http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2014/01/15/domain-name-importance-in-ranking.aspx). According to...
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2014 – The End of Keyword Data… It’s a little over two years since Google first announced that it would no longer be passing on keyword referral data to webmasters from queries made via secure search pages (ie those made from logged in Google accounts). In that time some keyword data has still been available,...
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