Category

Digital Marketing
Engaging With Your Audience AND the Search Engines… There are many factors that successfully optimise your website for users and search engines alike. Content is a major part of the formula and without a good understanding of the SEO copywriting basics your words may fall on deaf ears. As experts in search engine optimisation and...
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Social media integration… Social media marketing offers an easy and affordable way to market your brand and its products and services to the wider public. Whilst businesses new to the net are quick to jump on the social media bandwagon, those already rocking an online platform needn’t be left behind. With just a few simple...
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Is your website ready for Googles mobile friendliness revolution? On February 26 Google announced in an official statement that starting from 21st April, mobile friendliness will be a ranking signal.  The change will have an impact on mobile searches worldwide and will have a significant impact on their search results. “…Starting April 21, we will...
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SEO Myths… Search engine optimisation (SEO) is still one of those things that many businesses are quite daunted by, but without it, you could risk your company and its products or services falling into the virtual abyss. The world of SEO however needn’t be a scary place, with the right expert help and a few...
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Many small or start-up companies may think that the tactics involved in search engine optimisation only apply to larger corporations looking for national and international success but this is simply not the case. Search engine optimisation (SEO) applies to everyone looking for a slice of the action online, and how you deliver this vital strategy...
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Boosting Your Local Search Credentials for 2015… Whilst the net is filled with general SEO tips about how to boost your national ranking, going local has proven to be the way to go in the last year or so. With a range of local search strategies being accepted and even championed by the search engine...
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Be Top of the Search Results… When it comes to optimising your website for search engine success, content is still king. While practices and the use of content has changed dramatically in recent years, quality is the key to offering something tasty for those Googlebots and for your users. Here we provide four content tips...
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Website content… If you’ve had an online presence for any length of time then you’re unlikely to have missed the hordes of marketers, gurus and search engine optimisation professionals telling you that you need to invest in content. Content is, they say, king, and the key to your online success. But what exactly do they...
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Four Ways to Use Content Marketing to Boost SEO… We live in the age of online content marketing, and even if you’re not familiar with the term you may be engaged in it without knowing. Content marketing, as the name suggests, involves the creation and distribution of content for the purpose of marketing your company...
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Can Small Start-ups to Compete with Big Brands Online… If you’re a small business entering the online world of marketing, search engine optimisation and social media for the first time, the shadows of the giants in your sector can loom somewhat large and frightening – the Amazons, Apples and Argos’ of the web. But despite...
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