Category

Digital Marketing
Local SEO… In recent years local SEO has been treated like the new kid on the block in the internet marketing world, but as industry insiders will tell you, the concept and the strategies behind it have been around for longer than you might think. Getting the brand messages at the centre of your business...
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PPC Marketing… Maximising your marketing potential has never been easier with the rise of the net but as the landscape changes so too does the strategies that sit at the very heart of success. Pay per click (PPC) has long been the weapon of choice for lots of marketeers, with the benefits of well-timed and...
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Google Evolves… Recently named one of the logo redesigns that missed the mark alongside Airbnb, Bing, Yahoo, AOL and Spotify, Google’s new doodle has caused quite the stir in the tech community. Whilst a redesign was expected to make the brand more visually in line with the organisation’s new holding company, Alphabet, fans and foes...
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Easy as A, B, C? Google is no stranger to hogging the technology headlines and this week was no different. The search engine giant has always been one for going against the grain and this latest move is testament to their alternative style. Google is now Alphabet, a change that has shocked many browsers but...
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Everything You Need to Know About the ‘Quality Update’… It seems every other week Google is releasing some manner of algorithm update, and whether we like it or not, as a business whose online platform relies on being seen to generate leads and subsequent sales, taking note of ranking changes is vital. Just last month...
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Are you Leveraging Schema Mark-ups when Optimising for Search? When it comes to optimising your website to get the best possible results (ie. prominent rankings and abundant traffic) there are many different components of SEO to consider. Some are essential, while others are generally considered merely optional and even ignored by webmasters. But might you...
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What Does Google’s Mobilegeddon Mean for Your Business? Delivering a great experience for users is a vital part of creating and managing any website, but with Google’s mobile focused algorithm change, alternative methods of browsing are now being thrown into the mix. Introduced on 21st April 2015, ‘mobilegeddon’ is actually making being mobile friendly a...
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Engaging With Your Audience AND the Search Engines… There are many factors that successfully optimise your website for users and search engines alike. Content is a major part of the formula and without a good understanding of the SEO copywriting basics your words may fall on deaf ears. As experts in search engine optimisation and...
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Social media integration… Social media marketing offers an easy and affordable way to market your brand and its products and services to the wider public. Whilst businesses new to the net are quick to jump on the social media bandwagon, those already rocking an online platform needn’t be left behind. With just a few simple...
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Is your website ready for Googles mobile friendliness revolution? On February 26 Google announced in an official statement that starting from 21st April, mobile friendliness will be a ranking signal.  The change will have an impact on mobile searches worldwide and will have a significant impact on their search results. “…Starting April 21, we will...
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