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Testing your website: is it necessary… You’ve designed your website, optimised it for the search engines, now it’s ready to go, right? Possibly, but possibly not. Recent research carried out by Econsultancy and RedEye (http://econsultancy.com/uk/blog/63768-just-71-of-companies-test-their-websites-stats) has revealed that only 71% of businesses test their websites. The finding comes from a survey of around 1,000 marketers...
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Designing Online Signup Forms… Few areas of website design are as interactive as signup forms, and when done right these can be a powerful way of gaining email subscribers, account holders, leads and customers for your business. To help you get the most out of your online forms, here are five simple things to bear...
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Mobile User Experience in Website Designs… In an age where an increasing proportion of tech-savvy people are using their mobile phones and tablets to access the internet, it’s important that companies respond by providing them with a user experience that’s every bit as slick and polished as it would be on a desktop computer. But...
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Four Ways to Use Content Marketing to Boost SEO… We live in the age of online content marketing, and even if you’re not familiar with the term you may be engaged in it without knowing. Content marketing, as the name suggests, involves the creation and distribution of content for the purpose of marketing your company...
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Can Small Start-ups to Compete with Big Brands Online… If you’re a small business entering the online world of marketing, search engine optimisation and social media for the first time, the shadows of the giants in your sector can loom somewhat large and frightening – the Amazons, Apples and Argos’ of the web. But despite...
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Make your Web Design ‘Pop’… Some websites instantly catch our eye and draw us in, simply by virtue of their striking aesthetic design. They ‘pop’. While web design isn’t a beauty contest and there are many things besides pure looks to consider, those sites that really do look good will capture the attention of visitors...
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how to fix your web design… If you’re a solely online business then your website will often be the first contact that potential customers have with you. Before they even read any of the words on your site, your web design will make a powerful first impression on them, for better or worse. Even if...
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Can webmasters bear yet another Google update… Just when you thought it was safe to playfully cavort amongst the bamboo canes of the internet once more, Google Panda has returned to take another bite out of your online presence. Except it never really left. Google has made no secret of the fact that it regularly...
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How to Make Sure you Get Value for Money… Few businesses these days can afford not to invest in search engine optimisation (SEO) for their website. Even for relatively small businesses it can mean the difference between prospering and floundering, whether they’re targeting local customers or a worldwide audience. But a warning has come from...
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One more reason to make sure your site is mobile-friendly… According to research conducted recently by Marin Software, by the end of this year 40% of all clicks on Google’s product listing ads (or PLAs) will be made on smartphones. The company’s ‘The State of Google Shopping’ report also predicts that by this point most...
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