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In the ever-evolving landscape of technology, Google has been at the forefront of innovation, continually pushing the boundaries to enhance the user experience. One of the most transformative developments in recent years is the integration of artificial intelligence (AI) into the search engine giant’s algorithms. For many, the concept of AI in search might still...
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In the ever-evolving world of search engine optimisation (SEO), staying on top of the latest updates and features from search engines is crucial. One such development that has been making waves in the SEO community is Google’s new infinite scrolling. This innovative feature is transforming the way users interact with search results and presents both...
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In the fast-paced digital landscape of today, having an impressive online presence is non-negotiable for businesses of all sizes. Whether you’re a start-up looking to make a splash or an established brand seeking a digital facelift, partnering with a reliable web design agency is key to success. One such agency making waves in Newcastle is...
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In the vast digital landscape, local businesses often face the challenge of standing out amidst the competition. This is where Local SEO (Search Engine Optimisation) steps in as a game-changer. If you’re a local business owner looking to boost your online visibility and connect with nearby customers, you’re in the right place. In this blog,...
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Social media has become an integral part of modern business strategies, and Twitter has long been a prominent platform for brands to connect with their audience. However, as the digital landscape continues to evolve, businesses are constantly seeking new opportunities to enhance their online presence and engage with customers more effectively. The change from Twitter...
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Google Analytics 4 (GA4) is the latest version of the popular web analytics platform by Google. It offers improved features and capabilities to help businesses gain deeper insights into their website and app data. If you’re considering migrating to GA4 from the previous Universal Analytics, this blog will guide you through the process with simple...
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Search engine optimization (SEO) is an essential aspect of digital marketing. As search engines continue to evolve, so must your SEO strategy. One important area of focus for SEO is semantic SEO. Semantic SEO refers to Optimising your website for search engines to understand the meaning behind the words on your website, rather than just...
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Google Analytics 4 – or GA4 as it is more commonly referred to – has been a hot topic in the digital marketing world for some time now. With GA4’s predecessor, Universal Analytics, going away and the processing of data via this outdated system officially coming to an end on 1st July 2023. Making the...
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Spring is almost upon us, which means you’ll be gearing up for an epic seasonal cleanse at home. Whether refreshing your interior, or organising your belongings the benefits of a spring clean are many. But, why should unlocking these perks be restricted to the home? For companies with websites, refreshing your online platform for better...
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Let’s face it: great reviews are the best way to get new customers. But how do you get more business reviews? The answer is simple: ask for them! You may be surprised by how easy it is to motivate your customers to leave a review, and there are lots of ways to do this. In...
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