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Lead generation has always been big news on the SEO and online marketing scenes. Without some form of lead generation, you simply can’t generate traffic to your website, but as we’ll discover lead generation is only part of the wider online marketing puzzle. Conversion Rate Optimisation, or CRO, is often mentioned in the same breath...
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Lockdown has seen many businesses rethink how they’re represented online. Yes, being cooped up has meant companies up and down the country have been able to get back to basics and poise themselves to return to their target market with a bang once restrictions are lifted. Lockdown has had a positive impact on would-be entrepreneurs...
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The New Year is a time for fresh starts and of course dreaded and often difficult to stick to resolutions. Whilst you’ll no doubt be busily making pledges in your personal life, doing the same professionally could be just what you need to take your business to the very next level. Like many of us,...
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Christmas is almost upon us, and for many businesses, the most wonderful time of year is also the busiest. Whilst as a nation we’ll have to do Christmas a little differently this year, one certainty remains – everyone will still want to get their Christmas shop on and spend their hard-earned cash treating their nearest...
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For most of us, the average website isn’t just a website. It is a carefully constructed, multi-faceted online platform that consists of several highly targeted pages. A vital part of a website is its landing pages, dedicated pages that are geared towards generating leads and ultimately getting those browsing to contact your business or place...
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With new measures being introduced throughout the UK to curb the transmission of Covid-19, many of us will have questions about what is to come in this crazy, uncertain world. Whilst no one can be certain about what else 2020 can bring, amongst the scary tabloid headlines, local lockdowns and even a nationwide second lockdown...
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Keeping in touch with customers or clients new and old is more important than ever these days as businesses and consumers alike look forward and adjust to a new normal in this post lockdown world. Your brand communication strategy is a vital part of proceedings and a route to putting your business back on the...
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Pay per click (PPC) advertising has provided a lifeline for businesses looking to make it big online without spending an arm and a leg on marketing. With the right knowledge (and a little help from us), PPC allows you to extend your reach, build your brand and drive targeted traffic straight to your site. To...
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With lockdown measures slowly easing, many businesses are currently looking for ways to reintroduce their products or services into society. For the companies who couldn’t operate during lockdown, now is the perfect time to get back to business with a bang. Freshening up your website is the easiest and most impactive way of boosting your...
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Spring is the season of renewal and fresh starts, and what better way to do just that than by overhauling your business. The website is the lifeblood of many businesses. Providing easy and untapped access to audiences near and far, your website delivers a powerful insight that’ll win customers and boost your ROI. Whether your...
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