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Google Analytics has unlocked a plethora of benefits for businesses of all shapes, sizes and niches. With the right insights, businesses just like you can use analytics to see how browsers find your website, track exactly how they use it, and discover which pages they like best amongst other things. Google Analytics is changing however,...
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If you’re struggling to get your website, and the products or services it promotes, seen online, chances are your SEO strategy (or lack of!) is to blame. Search engine optimisation (SEO) matters for a long list of reasons. With some SEO tweaks here and there, you can position your website for better visibility, improved engagement...
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Whether you operate predominantly online or work from a bricks-and-mortar store as well as maintain a website, it’s safe to say that every digital move you make is dominated by search. Whilst we often dream of simpler times, Google’s ever-changing algorithms certainly keep us on our toes, giving us helpful pointers to achieve the visibility...
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When guiding you through your digital journey, ensuring you get the website, SEO plan and digital marketing strategy you need for the long haul is important to us. Your website in particular needs to be as future proof as possible, especially when it comes to the content that populates your web pages and blog roll....
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Content creation is integral in any marketing plan, but contrary to popular belief, there is so much more to content marketing than adding a post to your business blog roll every once in a while. Your content creation schedule should be just as carefully planned as the rest of your digital marketing strategy. Without content,...
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With the start of another new year comes a host of digital marketing trends to get our teeth into. The world of search engine optimisation (SEO) in particular is extremely fast paced, with trends evolving daily and weekly as well as annually. 2022 however promises a long list of long running SEO trends for businesses...
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Our love for smart devices is no new thing. Yet with sales of voice assistant tech and wearables growing rapidly, it’s safe to say there’s no stopping the rise and rise of smart technology into 2022 and beyond. According to the latest research, there are some 4.2 billion digital voice assistants currently in operation worldwide....
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Being a small business is today’s climate can be a real challenge. Along with the usual difficulties of establishing yourself as a leader in a competitive and often overcrowded marketplace, there’s more hurdles to jump as we negotiate life post-lockdown. Whatever stage your business is at and whichever sector or target audience you serve, being...
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With 3.78 billion people using some form of social media at last count, it certainly pays to get your business seen on platforms like Facebook, LinkedIn, Instagram and Twitter. Whilst free to use for businesses and users alike, upping your game and increasing your reach with a spot of paid social media advertising is a...
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You’re certain to have heard the phrase “content is king”, yet many businesses don’t give content marketing the time of day they should do. It is however at the centre of most marketing successes and the beating heart of the best brands. Whether marketing your services or goods online, offline or both, the content you...
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