What are web analytics?
Web analytics are some of your most powerful marketing tools. They offer a clear window on the performance of your site and how your website traffic interacts with it.
Web analytics allow you to map exactly how your site is performing against your business objectives and how you want it to perform. Armed with this insight you can take the necessary steps to close any gaps. We help you use web analytics to measure your way to profits.
For more information on how web analytics can be used to develop your Internet marketing through improved SEO, contact us today 0845 224 1015.
Can I monitor my website traffic?
Of course - and you can do much more. In fact you can monitor website traffic with a breadth and granularity that would test the resolve of even the most committed insomniacs.
What you need is information that can help make your site more efficient and profitable. Some of the most useful insights include;
- What sites your traffic comes from - referring domains
- How long visitors stay (bounce rates)
- The keywords your site is found on - referring keywords
- How your visitors explore the site and your most popular pages (click path analysis)
- PPC inspired visits versus natural visits
- Where your visitors come from geographically. Country or city
- Your most popular landing pages
- How many visitors fulfil calls to action (conversion rates)
- The types of browser they use




