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social media trends 2017

The Social Media Trends to Watch Out for in 2017

Social Media Trends 2017

Love it or hate it, there’s no doubt that social media shapes how every company, regardless of their size or niche, does business. Social media marketing is a cost effective and efficient way to reap the rewards of a better connected business, and with more than 3 billion internet users who have 2 billion active social media accounts, it pays to dedicate some time to being social.

With the right strategy in place, social media can help businesses big and small gain valuable insights about their customers, increase brand awareness, boost loyalty, provide better customer experiences and identify new business opportunities, but with the New Year fast approaching, a bevy of new social media trends are on the horizon. Here our online marketing experts reveal the social media trends you should watch out for in 2017…

Video still rules the roost

With Facebook in particular video has been one trend that has dominated the social media marketing strategies of brands everywhere during 2016, and this theme is set to continue into the New Year, which means if you haven’t bitten the bullet and jumped onto the video bandwagon, now is the time.

Increase your reach with search

Facebook is on the verge of overtaking Google in terms of search, with the platform reporting 2 billion searches each day in Quarter 2 of this year, compared to Google’s 3.5 billion daily searches. By focusing on the search aspect of your social media marketing campaign you could in fact reach more users and even tap into new audiences, a prospect that is certain to be explored heavily into the New Year.

Consider Instagram as your next social move

If you haven’t got an account already, Instagram is a great way to go for 2017 if you are looking to expand your social media offering and reach new audiences.

Despite launching its Business Tools in 2016, marketers and businesses are only just realising their importance. 2017 will be all about making the most of Instagram from a business perspective with these Business Tools providing a more informed and insightful route to standing out, getting to know your target audience and discovering the new customers that will drive your business forward. The use of Instagram stories will also become a powerful online marketing tactic for the year ahead.

Enjoy a refocused Twittersphere

Twitter has had to change its game plan over the past year with lower engagement than many of the other major players in the social media world. With a focus on live content and broadcast planned for 2017, promoting your business on Twitter could mean more real-time conversations with your customers. From reactive content to event advertisement broadcasts there is going to be more opportunities for businesses from all industry sectors.