There's copywriting, and there's SEO Copywriting.
Though copywriting for the web and marketing copywriting share similar characteristics - a marketing purpose, voiced and toned for a target audience, the need to inform, enlighten and inspire a response, both serve different purposes and require different skill sets.
Whilst having to achieve all the traditional tasks of sales and marketing copy has an additional dimension, SEO copywriting has an extra dimension that changes the whole motivation, inspiration and method of web copywriting.
As well as engaging readers, providing interest, offering useful information and compelling calls to action SEO copywriting MUST talk to the Search Engines. SEO Copywriting MUST proclaim relevance on given keywords and keyword phrases loudly and clearly.
Great web copywriting achieves top search results and wins visitors.
Convert more visitors into customers.
Copywriting for websites
Web copywriting is a marketing essential.
Successful websites use fresh web copywriting on many fronts to develop relevance, inbound links and high rankings. Site content, articles, blogs, content pages, product descriptions, case studies, press releases and social media all contribute to improved profile, traffic and business growth.
Great web copywriting achieves top search results and wins visitors. Once on your site well-conceived and executed SEO copywriting will convert more visitors into customers.