It’s not every day a swanky new restaurant pops up in Washington so we were very excited when Carter & Fitch approached us during the renovations of their brand new smokehouse & pizzeria, to discuss developing a new responsive website for them.
Having seen the visual concepts for the interior & exterior design of the restaurant and then seeing it come to fruition, we knew the website had to be a cut above and really showcase everything on offer from the amazing décor to the outstanding food and tantalising cocktails.
Due to the nature of the business, a strong visual impact was a key component of the new website, as was responsiveness to ensure that we delivered the same quality user experience to all visitors whether they were browsing on a desktop, tablet or mobile device. We developed in WordPress and incorporated a range of features to promote an enjoyable and inclusive user experience and enable our client to update content, gallery images and offers independently.
Working with a rich gold colour palette, the design is visually led and features as standard include a signup form to capture customer e-mails to send out promotional offers etc., social media integration, downloadable menus and ‘book now’ call to actions spread throughout the site to maximise on booking opportunities.
The client asked us for ‘wow’ factor and we hope you’ll agree…that’s just what we delivered! Now go and book a table and sample the delights on offer at Carter & Fitch for yourself!