Question – Why does web design matter?

Answer – because your competition is busting a gut to win your business. They’re doing everything in their power to attract your customers to their website and to take your online business. A great looking website, one that is compelling, persuasive and functions like a dream, adds value. It enriches your customers’ lives and they appreciate it. Strong website design also helps with your SEO and with over 90% of searches clicked through from page one of the search returns, anything that assists SEO has got to be good. So it’s best to make sure it’s you leading the way and not the competition.

One of the most important aspects of any website other than appealing to the eye and containing killer content is its structure. Without a proper structure and clear navigation your visitors will quickly become frustrated and bounce (leave your site). You have to make their experience as simple and as intuitive as possible and make it easy for them to find their way to the information they want.

The name of the game is to put as few clicks between your visitor and the information they have come to retrieve as possible. Make your home page a sales landing page. In fact make every page a sales landing page in one form or other – offer useful, meaningful calls to action straight from the off. Don’t make unnecessary demands and expect visitors to have to hunt through the site to discover what they want. Chances are that they’ll simply click away.

If visitors do start to wander through your site beguiled by all the wonderfully entertaining and engaging content you’re sharing, then also make sure that they have a clear path back to your home page or a site map. Don’t take them down blind alleys or leave them lost and confused. Even better – include a menu on every page. Include too links to some of the other less commonly accessed pages – About – Contact – Jobs – Site Map for example at the bottom on the page. Also, don’t make people have to scroll too far to get to where they want to go.

Site structure is all about ease, convenience and giving your visitor the simplest most pleasant navigation as possible through the information that you share. Site navigation is a customer service issue, perhaps your first opportunity to display the quality of your customer service to a prospective customer. Use a professional web design Newcastle Company to make sure that you get it right first time.