Fresh SEO

In the second part of our New Year catch up on SEO essentials it’s time to look at some other fundamental aspects of SEO that can sometimes get overlooked in the rush for all the latest most fashionable SEO tips and tricks.

Fresh SEO Content means SEO success

As the search engines apply ever more sophisticated techniques to try and establish relevance so content plays an increasingly important role in determining the SEO success of your site. Not only do the search engine spiders love fresh content (it shows them that your site is live and current) but human visitors are attracted to up to date news and information. If your story is interesting and resonates with your visitors they’ll go out there and do much of your off page SEO for you. Social media and referral is an increasingly important way of generating powerful inbound links.

Carefully created and managed content reveals relevance and should be a priority component of your SEO strategy – maybe through a blog or other dynamic CMS  (content management system).

Build your site and your SEO in harmony and from the bottom up

Integrate your SEO into your site design from day one. Don’t leave it as an afterthought. Apply thorough keyword research to inform your URL structure, navigational links and anchor text.  Getting it right from the beginning can save you an enormous amount of time and expense in re-engineering your site structure.

Appreciate the importance of internal links

As well as making site navigation easier for humans and search engine spiders internal linking also plays an important role in SEO. Whilst SEOmoz rate keyword focused anchor text from external links as the singularly most important factor in SEO overall, internal anchor text also has an important role to play in flagging up relevance and identifying priority content.

SEO for 2010 not 1999

Keyword stuffing as a viable SEO technique has been and gone. The search engines are too smart these days to fall for it. More than that it makes your copy clunky and your business look old fashioned and off the pace. If you are hand on heart serious about sustainable SEO and long term success then invest in professional Internet marketing and informed SEO practices such as rich, high quality content that offers topical themes, reads well and inspires quality inbound links.