Times are tough and there are no guarantees that we’ve seen the back of a rather unpleasant spot of economic weather. Some experts are even forecasting more rain before shine. With belt tightening the order of the day, what better time to take a close look at your website performance, you’re online marketing strategies and expenditure? How could things be done better? Not necessarily cheaper – but better – better value, better returns, better profits. Isn’t it about time that your Internet investments started to work harder for you?

One of two areas that can help you start to squeeze extra value out of your online expenditure.

PPC

Are you really managing your PPC properly? Or are you burning cash because you aren’t on top of things? Even at £50 a day you’re spending £1500 a month on PPC. How? Where’s the cash going? Are you using it effectively?  You can achieve a great deal spending that sort of money on organic SEO with fresh original content every month. Are you competing against yourself with top natural listings on keywords that you are also paying for with PPC?

Are you bidding on keywords that lead to conversions? Measure and check where your conversions (not necessarily your traffic) come from. What’s the point in paying to attract visitors to your site who bounce before conversion?

Check back later to find out how to add an extra drop of value from you SEO campaign…