If you are a regular follower of our blog we promised we would share with you what we consider to be the top three SEO myths.  Well the wait is over…here is the second instalment of ‘bad SEO advice!’

Myth number two. ‘You can outwit the search engines’ No, you can’t. Play to the rules and play safe. You may enjoy a small short-term advantage with a ‘black hat’ trick or two but you’ll be quickly found out by the search engine ‘bots and probably penalised. There are shades of grey that experienced SEO consultants will be happy to apply as long as they fit in with the context of the site and as long as it doesn’t break search engine ‘rules’. However, as a rule it’s unwise to think that you can fool the mighty search engines like Google with less than salubrious techniques. They’re wise to every trick in the book. As well as making the search engines turn their noses up, it can also discourage your human visitors and potential customers if they see clunky, old-fashioned SEO tricks on your site. A homepage stuffed with keywords the same colour as your background simply screams ‘amateur.’

Talk with an SEO professional for the latest advice and input and don’t forget to visit us for the third and final instalment of our bad SEO advice.