Google uses inbound links to rank websites. When they decided to be differnet and use the inbound links as a factor in their ranking algorithm the idea was to see how popular the website is, and if a website is popular then it must have lots of valuable, relevant, highly targeted content. By counting the number of incoming links Google gauges the relevance of your website and ranks it accordingly. It makes perfect sense.

The long term SEO solution is a collection of naturally generated list of inbound links. This is good for two reasons:

1. your ranking is solid — this means no search algorithmic changes are going to disturb your ranking

and

2. by providing quality content to your visitors you’ll be increasing your business.

Increase your natural listings with relevant one way text links!

In order to get higher up in the search engines you need more text links from other websites.

The amount of quality text links you have pointing to your website directly effects your positions in the search engines.