SEO Search Engine Optimisation

Remember –

Quality Keywords Equal Quality Traffic.

Obviously you want the search engines to drive lots of traffic to your website. Our goal is to optimise your pages for the keywords that bring the highest numbers of visitors. We will work with you to find the keyword phrases related to your industry, that your target market is searching for.

On optimising your website, we would be looking ideally for 3 keywords which would need to be placed:

• in the subheadings
• headlines
• within the paragraph content
• meta title
• subtitle
• within links (anchor phrases)
• meta keywords
• images (alt tags)

Title Tag/Page Title

Title tag is the tag that defines the text in the top line of a web browser. The title tag is probably the most important on-page factor because search engines usually use the title tag to provide a link to the sites which match the query made by the user. Thus, adding your main keywords to the title tag will definitely boost your website’s rankings.

Header Tags

The header tag, referred to as the H1 tag, will be used as the title of the content on the webpage. As search engines read pages from top to bottom, so the H1 tag should contain your most important keyword and it should be placed at the top of the page which will be seen by your visitors.

If required, a sub-heading for your webpage can be added called an H2 tag. This will include your second most important keyword.

Page Content

It is important to use your keywords throughout the page content in natural ways and equally important not over use your keywords in your websites content.

Alt Tag

The alt tag of your images should also contain your keywords. Each image needs to have a different variation of your keywords. If each image is similar, search engines may see them as spam.

Meta Description Tag

Search engines will use your meta description tag as the short description of your website listed in their search result pages. Writing a keywords-rich description will help in improving your website’s position. The length of your description should not be too long, 2 to 3 sentences will be enough and the description should be encouraging people to click the link to your website.
On-page optimisation will improve your website’s positions but you can’t achieve top rankings with on-page optimisation only. To get your website to the top, off-page optimisation is needed. In fact it is the off-page optimisation that can get your website to the top. But this does not mean that on-page optimisation can be ignored because off-page optimisation is far more effective when on-page optimisation is in place.

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