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	<title>Search Engine Optimisation SEO &#187; links</title>
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		<title>The increasing importance of web references</title>
		<link>http://www.onitsolutions.co.uk/news/links/the-increasing-importance-of-web-references/</link>
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		<pubDate>Tue, 24 Nov 2009 16:42:06 +0000</pubDate>
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				<category><![CDATA[links]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[website]]></category>

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		<description><![CDATA[It&#8217;s well known that links are the most important factor in search engine positing. The better quality the links and the more authoritative the source, the better it is for your site. Google especially sees links as votes of confidence as endorsements of quality and for those reasons rewards websites that inspire inbound links with [...]]]></description>
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