Blog Marketing

There’s more to successful Blogging than simply sharing, relaxing and understanding (see part 1 of our Blogging tips guide).  Here are 4 more important tips guaranteed to help you build your online audience.

Be consistent

Don’t be that girl in KFC alternating between an ice cream in one hand and a piece of chicken in the other. She’s special but most people reading your blog will have a relatively narrow taste tolerance and only be interested in a limited range of related subject matter. Go off message too far and you’ll start confusing them and losing them. Remember above anything else – this blog is about your reader not you. Don’t turn them off with your idiosyncratic eating habits.

Find your own voice

What’s the point in trying to be someone else? It’s the curse of the latest talented footballer (the new Pele), or cricketer (the new Botham) – trying to follow in someone else’s footsteps merely diminishes you.

Sure we all have our heroes and in your business there are bound to be rock stars, people who say the things you’re thinking, who write the sort of amazing articles you’d write if only you had the time. It’s great to be inspired and admiring someone is healthy, wanting to be them isn’t. You’ll simply end up sounding like a fan or else a pale imitation. Either way you lose.

So much of the success that blogging offers is in its ability to help you reflect, to find your own voice, to sharpen your opinions, to clarify and define your positions on issues and to reveal the real you.

Deliver quality

This point is related to the Share advice in the first Blogging Tips post. When you share, be sure to share your best. Be amazing and be exceptional. You know how fierce the competition is in your marketplace. You know that quality will out. Why should blogging be any different? If you’re lacking in confidence or don’t have the resources or expertise to make it work for you, then hire in the skills. And finally…

Quit while you’re ahead

People are busy; time is short. Don’t labour your point, waffle or bombard people with excess content. Keep it relevant and pithy.