So you’ve got a great looking website, you’ve invested significant amounts of time and money in great content. Your blogs are interesting and well read, as are your articles. Over the years, through a combination of all your off line and online marketing efforts you’ve managed to build a tidy list of subscribers. Your ads, your social media, your mailshots, your blog posts, your banner ads and Tweets are all bearing fruit little by little. The site is bursting with potential but one thing is still missing. Somehow your site just isn’t delivering the sort of business you feel it should. Why not? What’s going wrong and what can you do to improve your site’s performance?
The first thing you need to realise, is that if your are constantly monitoring your site visits, obsessed with the numbers of people that your site attracts then you’re looking in the wrong place for success. The Internet by its nature makes measurements and metrics easy. Sure, numbers matter, but you need to be focusing on the right numbers. Don’t fall into the Twitter trap of thinking that the more followers you have – or visitors in the case of your site – the better. When it comes to site visitors, followers, blog posts or any Internet metric it’s not about quantity – it’s ALL about quality.
Put simply – it’s not just visitors or site readers you want, it’s prospects. Sounds like common sense doesn’t it? You’d be amazed though how much emphasis many companies place on raw traffic and not qualified converted visitors.
How do you focus on building your list prospect based?
- Understand you audience intimately
- Use laser-guided content aimed specifically at their most pressing and urgent needs.
- Consider client knowledge gaps that you can fill
- Always provide content that related to your products or services
- Never be afraid to share your most useful, most powerful information.