The importance of link building and the No 1 guaranteed way to attract quality inbound links

Want to know just how important link building really is?  Think you’ve got enough links to get you onto page one of major search engines?  Or was it quality not quantity?  Read on for the guaranteed No 1 way to attract quality inbound links.

In the world of SEO, search engine and Internet marketing you will likely come across those who like to shock to get their points across or to stand out from the crowd, to elevate their message above the noise. They’ll say things like – ‘Blogging is DEAD!’ or Why SEO is for losers’ or ‘Don’t waste a penny on SEO before you spend on copywriting’ and such like. Well so as not to feel left out and at the risk of sounding dramatic, here’s something  dramatic.

Your online profile, your success, your ROI will stand or fall on the quality of your link building.

It’s that simple, it’s that blunt. When it comes to SEO, link building is life and death. It’s THE difference between exactly where you want to be – visited, admired, appreciated, converting prospects, and exactly where you don’t – lonely, unloved undervalued, out in the snow nose pressed to the window like some sort of Dickens character, watching your competition laughing and joking over a succulent bird with clients who should be yours. All for the sake of links.

You get the idea. Links are a big deal.

Why? Because the quality (note: NOT the quantity) indicates to the search engines in very clear terms the worth, the importance and the relevance of your site against particular searches. If your site enjoys star quality inbound links then you can enjoy star quality search engine rankings. You are endorsed, supported, and certified, successful through association.

So how to go about link building? The key? The silver bullet? The $64,000 answer?

Have a site worth linking to.

Crazy as it may seem, if your site looks like something out of the land of the rotating GIF and the content reads like it’s been Babelfished from English to German to French and back to English again then you’re in trouble. If any site worth its salt is going to take the time and trouble to set up a link to yours then you’ll need to take the time and trouble to make sure that your site is a destination worth linking to. Fresh original content is essential as is a well managed and maintained site that complies with web standards and offers. Talk to a pro – they’ll tell you exactly what you need to do to compete.