In our last post we talked about squeezing extra value out of your online expenditure and talked about tighter management of your PPC campaign. Todays post focuses on the basics…
Revisit your business vision and review your site from top to bottom. Take a fresh look at everything from keywords, tags, anchor text, internal linking and coding through to off-page SEO such as your link building, directory submissions and the like.
Sit down with your SEO service provider and clarify that the project, that your whole online presence is ‘on message.’ Over time it’s easy to lose sight of the bigger picture to end up attracting the wrong sort of traffic for traffic’s sake or to dilute your fundamental value propositions. It’s not an expensive or time consuming thing to do, but it may end up saving you a fortune in cash and wasted time and energy spent speeding off in the wrong direction.
All good businessmen realise that to make money you need to spend it too. Talk to your SEO team to make sure that you are spending it as wisely and efficiently as possible.
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