Browell Smith & Co Solicitors is a leading law firm based in Newcastle upon Tyne , with offices throughout the northern region and Stoke-on-Trent.  The firm was established in 1995 with the intention of serving the trade unions, their members and the general public and with in excess of 150 staff and 9 office locations throughout the North East of England and the UK, Browell Smith & Co Solicitors are dedicated to providing our clients the best possible legal services.

The company is recommended by the Legal 500 and Chambers and were acknowledged as a top 5 firm in the region in 2008 by the Journal Newspaper in their Legal500 publication.

Browell Smith & Co contacted us after carrying out searches in major search engines such as Google, Yahoo and MSN for ‘Search Engine Optimisation Specialists’ and our name appeared top of the SERP’s (search engine results pages) no matter what keywords they searched under.  Suitably impressed that we could deliver, they got in touch and we were able to offer in-depth SEO services that only a dedicated internet marketing agency can provide.

The Campaign

Browell Smith & Co’s main objective was to develop a strong online presence regionally and drive targeted traffic to their new website.  We carried out extensive keyword research and decided to incorporate the following keywords into the SEO strategy:

1. Legal Services Newcastle
2. Law Firm Newcastle
3. Solicitors in Newcastle upon Tyne
4. Solicitors Newcastle
5. Solicitors Sunderland

Once the objectives of the campaign had been agreed and discussions taken place about how we would achieve those outcomes, work began on optimising the website.

The Process:

• We performed an initial site audit
• Carried out competitor analysis
• Carried out extensive keyword research
• We made site architecture recommendations
• Carried out copywriting to the sites content to optimise the pages as well as offering easy-to-understand, descriptive language that spoke to their target audience.
• Optimised each page’s meta data for their targeted keyword phrases.
• We set up Google Analytics and began monthly reporting/recommendations.
• Embarked on a 12 month link building campaign to increase the popularity and rank of the site on major search engines such as Google, Yahoo and MSN.

Measuring Success:

As was expected, the first month showed minor progress in traffic. However, we started to see real progress coming into the second month of the campaign. Traffic is now the highest it has ever been and continues on an upward trend.  More importantly traffic is leading to enquiries which the company is converting to sales, delivering a great return on investment.

• All 5 keywords are on page 1 of Google
• All 5 keywords are on page 1 of Yahoo UK & Ireland (Worldwide search)
• In 5 months of SEO the site has had 29,290 Visits
• The site receives an average of 6,327 monthly visits
• The site appears first on SERP’s for the keyword ‘Legal Services Newcastle’ competing against 15,800,000 other websites