Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web. Building links is one of the most important factors in getting top placements on the major search engines. In very simplistic terms, link popularity refers to the number and quality of the incoming links that are pointing to your site. These other sites consider your site important enough to link to. So, in the engine’s view, your site is considered important as well. Building Links

Link building is not about search engine optimisation, it’s not about boosting your Google PageRank, it’s not about publishing a link directory and it’s not about swapping links with as many other websites as possible.

Building links through reciprocal link exchanges is a simple yet very powerful website promotional tool. If done correctly, increasing your linkage will:

* Increase your traffic significantly.
* Improve your visibility in the search engines.
* Provide an added resource to your website.
* Save you a lot of advertising money.
* Save you time.

Link building requires dedication and consistent effort. It is the most difficult, time-consuming and important task a Search Engine Optimiser performs to get a website ranked well. The largest drawback with building link popularity properly is TIME. It takes time to:

* Find the websites to link with
* Make the link requests
* Wait on those link requests
* Process, organise, and manage the links
* Have the search engines find or “spider” your link partners
* Check to see if your links are still on your partner’s websites

Link building requires dedication and consistent effort. It is the most difficult, time-consuming and important task an SEO performs to get a website ranked well.